Summer fishing season is in full swing across Canada.

On the West Coast, anglers are chasing hard-fighting Coho salmon as schools move through the Pacific and along British Columbia's coastline. Meanwhile, across the Prairies, walleye anglers are finding success on lakes and reservoirs from Manitoba to Alberta.

Whether you're running offshore in search of chrome-bright Coho or spending long days jigging for walleye, the right gear helps make every trip more enjoyable. Here are a few of our favourite pieces for the season.

BC Coho Salmon Fishing: One of Summer's Best Fisheries

Few fish get anglers as excited as Coho salmon.

Known for their aggressive strikes, blistering runs, and aerial displays, Coho are a favourite among saltwater anglers throughout British Columbia. During the summer months, boats from Vancouver Island to the mainland coast head offshore targeting schools of feeding salmon before they begin their migration toward freshwater systems later in the year.

Successful days on the water often mean early mornings, changing weather, and long hours scanning the horizon for baitfish and bird activity. Having comfortable, reliable gear can make a big difference when you're spending a full day on the boat.

Prairie Walleye Fishing: A Canadian Tradition

Thousands of kilometres east, anglers are enjoying some of the best walleye fishing Canada has to offer.

From the legendary fisheries of Manitoba to the countless lakes across Saskatchewan and Alberta, summer is prime time for targeting one of North America's most sought-after freshwater species.

Walleye fishing often means covering water, chasing structure, and staying out from sunrise to sunset. Whether you're casting, trolling, or jigging, comfort and versatility matter when the fish are biting.

Fishing Apparel Built for Long Days on the Water

Seager Escala Sun Shirt

When you're exposed to the sun all day, lightweight performance apparel becomes essential.

The Escala Sun Shirt provides breathable comfort and sun protection whether you're trolling for Coho off the BC coast or working a walleye bite on a Prairie lake. Designed for warm-weather adventures, it's a staple piece for anglers who spend serious time outdoors.

Seager Los Rios Hoodie

Every angler knows the day rarely starts at the day's high temperature.

The Los Rios Hoodie is perfect for cool mornings at the dock, breezy runs across open water, or evenings when temperatures begin to drop. Comfortable, versatile, and easy to layer, it's the kind of hoodie that quickly becomes a go-to piece throughout fishing season.

The Most Important Piece of Gear? Coffee. Or Beer.

YETI Mug

Let's be honest, every fishing trip starts with coffee, in our case some This Is Coffee.

Whether you're launching before sunrise for a Coho opener or heading to your favourite walleye lake before the crowds arrive, a hot cup of coffee makes those early mornings a lot easier.

And when the rods are packed away and the day is winding down? The same YETI Mug helps keep your beer cold while you relive the best catches of the day.

From first light to last cast, it's one of those pieces of gear that always finds a place on the boat.

This Is Coffee

This is coffee made for early mornings, long days, and everyday fuel.

Smooth, bold, and easy to drink, it’s a simple specialty coffee built to keep you going from first light to last light. Whether you’re at home, on the road, or heading into the outdoors, this is your go-to daily coffee for reliable energy and rich flavor.

Keep Your Gear Organized

First Lite Dirtbag Duffle

Fishing trips have a way of accumulating gear.

Extra layers, rain gear, tackle trays, snacks, cameras, chargers, and everything else needed for a day on the water can quickly turn into a mess. The Dirtbag Duffle keeps your essentials organized and ready for wherever the season takes you.

Whether you're loading the truck for a weekend at the lake or heading down to the marina before daylight, it's built to handle the demands of life outdoors.

Wear Your Fishing Lifestyle

First Lite East vs West Snapback

When you're on the water all day, a good hat is more than just a style choice.

The East vs West Snapback helps keep the sun off your face, reduces glare, and adds an extra layer of protection during long hours outdoors. Whether you're chasing Coho in the Pacific or walleye on the Prairies, a comfortable fishing hat is one of those simple pieces of gear you'll reach for every trip.

Easy to wear, easy to pack, and built for days on the water.

Gear Up for Fishing Season

From BC Coho salmon fishing to Prairie walleye adventures, summer is one of the best times of year to be on the water.

Explore our collection of apparel and make the most of every sunrise, every strike, and every story that comes home with you.