Cole McEwen

For Cole, it comes down to three things: faith, family, and the outdoors. Raised with a strong faith and a love for the outdoors, Cole grew up hunting alongside his dad and grandpas and has carried that passion with him ever since.
Now living in the Fraser Valley, Cole is a proud husband and dad to three girls, and spends as much time as he can hunting and exploring BC. He’s a dedicated hunter and conservationist, and loves sharing those experiences with his family, including his kids, nieces, and nephews, who he’s always happy to take along.
Outside of family and his time outdoors, Cole co-hosts Westwood Hunting Podcast with his best friend Trevor, sharing their adventures, stories, and conversations.
For Cole, it’s not just about the hunt. It’s about the people you share it with, the places it takes you, and the memories you bring home.

11 products
Screenshot_2025-09-02_at_10.48.02_AM.png

Quick Guide to First Lite Layering

Changing the way Canadians buy gear.